Sprint.com - New Device Details

The Sprint 3.0 redesign initiative put a number of the company's core business problems in front of the tiger team that worked these pages. How does one make a complex system of related choices as simple as possible? How can value be shown immediately and a bottom line price determined without diving deep into the funnel? The new device details page built off a strong foundation while reducing upper funnel barriers. Choices are presented either in an related order in mobile, or all above the fold in desktop. This responsive page set was likely one of the most complicated and involved designs generated for this project

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